Understand key trusted storytelling techniques and practical frameworks.

Confidently identify when to use storytelling techniques in typical and extraordinary FMCG situations.

Explore new thinking in storytelling including case studies.

Structure your ideas persuasively developing fact-based selling and creativity.

Illuminate the core of your idea, distilling and communicating complex ideas with clarity.

Share complex information on a human level to drive change and action.

Use multiple data sources to create engaging narratives and definitive outcomes.

Challenge the status quo and reframe well trodden narratives: Getting started.

Determine what matters to your audience and how to inspire them into action through audience analysis.

Create a connection with your audience, to drive engagement, buy-in and to facilitate easy decision making.

Define the characteristics of a great slide.

Start thinking like a designer. No more information overload.

Present with clarity and focus.

You can also use the above in other coms but turn it on its head i.e as follows;

Would you like to understand more about storytelling techniques and how they can help you when presenting, pitching or selling?

Would you like to explore new thinking in storytelling? Would you like to understand how to structure your ideas persuasively developing fact-based selling and creativity.