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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Retail Stories - Issue Four - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Retail Stories - Issue Four - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Retail Stories - Issue Four - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Retail Stories - Issue Four</image:title>
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      <image:title>Blog - Retail Stories - Issue Four - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Retail Stories - Issue Four - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Retail Stories - Issue Four - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Retail Stories - Issue Four - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Retail Stories - Issue Three - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Retail Stories - Autumn Issue - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e980a5ef71969365f12f8e4/d600b53e-16fa-4651-b5ce-c68c1242c072/Retail+Stories+Issue+2+Square+images20.jpg</image:loc>
      <image:title>Blog - Retail Stories - Autumn Issue - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e980a5ef71969365f12f8e4/894aeb3e-6c0b-4889-86f6-94795bf1f717/Retail+Stories+Issue+2+Square+images.jpg</image:loc>
      <image:title>Blog - Retail Stories - Autumn Issue - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Blog - Retail Stories - Autumn Issue - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e980a5ef71969365f12f8e4/c3a9e5fa-c8a3-4b54-90d7-9c43ee9a99b1/Retail+Stories+Issue+2+Square+images17.jpg</image:loc>
      <image:title>Blog - Retail Stories - Autumn Issue - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e980a5ef71969365f12f8e4/952d7430-ad6f-4571-9b92-24dee2b3113e/Retail+Stories+Issue+2a.jpg</image:loc>
      <image:title>Blog - Retail Stories - Autumn Issue - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e980a5ef71969365f12f8e4/66a4ceac-143c-446b-9507-88cacda435cf/Retail+Stories+Issue+2+Square+images15.jpg</image:loc>
      <image:title>Blog - Retail Stories - Autumn Issue - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e980a5ef71969365f12f8e4/1507a09b-ef06-4652-965a-f455ae379d7a/Retail+Stories+Issue+2+Square+images3.jpg</image:loc>
      <image:title>Blog - Retail Stories - Autumn Issue - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e980a5ef71969365f12f8e4/149fb9d9-fca6-48c7-a7d3-bf864b0a2099/Retail+Stories+Issue+2+Square+images12.jpg</image:loc>
      <image:title>Blog - Retail Stories - Autumn Issue - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e980a5ef71969365f12f8e4/9b292639-ec9e-4a5e-8588-d0c9a3b1483e/Retail+Stories+Issue+2+Square+images6.jpg</image:loc>
      <image:title>Blog - Retail Stories - Autumn Issue - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e980a5ef71969365f12f8e4/1635423486868-QOUEEPZU8XOFEGXQHWPG/Retail+Stories+Issue+2a2.jpg</image:loc>
      <image:title>Blog - Retail Stories - Autumn Issue</image:title>
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      <image:title>Blog - Retail Stories - Autumn Issue</image:title>
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      <image:title>Blog - Retail Stories - Autumn Issue</image:title>
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      <image:title>Blog - Retail Stories - Autumn Issue</image:title>
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      <image:title>Blog - Retail Stories - Autumn Issue</image:title>
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      <image:title>Blog - Retail Stories - Autumn Issue</image:title>
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      <image:title>Blog - Retail Stories - Autumn Issue</image:title>
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      <image:title>Blog - Retail Stories - Autumn Issue</image:title>
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      <image:title>Blog - Retail Stories - Autumn Issue</image:title>
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      <image:title>Blog - Retail Stories - Autumn Issue</image:title>
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      <image:title>Blog - Retail Stories - Autumn Issue</image:title>
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  <url>
    <loc>https://www.collectivestories.co.uk/blog/retail-stories</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2024-01-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e980a5ef71969365f12f8e4/1631800015195-QNG2LEGC6EVIKLB5W474/Retail+Stories+Images11.jpg</image:loc>
      <image:title>Blog - Retail Stories - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e980a5ef71969365f12f8e4/1631799756807-CTPQQGXXC7DWP9IATSF7/Retail+Stories+Images2.jpg</image:loc>
      <image:title>Blog - Retail Stories - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e980a5ef71969365f12f8e4/1631799956610-IR6VD6Y97JW4GEPKID52/Retail+Stories+Images9.jpg</image:loc>
      <image:title>Blog - Retail Stories - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e980a5ef71969365f12f8e4/1631799815025-G3DV5QDZQLMR7GZW3RPV/Retail+Stories+Images4.jpg</image:loc>
      <image:title>Blog - Retail Stories - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e980a5ef71969365f12f8e4/1631776452665-ITSI0936ZGMT8W8K6SQQ/Retail+Stories2.jpg</image:loc>
      <image:title>Blog - Retail Stories - Retail Stories (Copy)</image:title>
      <image:caption>Retail Stories As Category Mangers in FMCG, we should see stories everywhere. Sometimes it can be different to step outside of your category. Looking at other categories provides essential fuel for new category thinking. At Collective Stories, we encourage the use of stories collected from all retail and the world around us to make your initiatives richer, more focused and let’s face it more interesting linking stories to data provides ultra rich &amp; insightful category development.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e980a5ef71969365f12f8e4/1631776476191-L76RVGRW2WGQKZ5DXP0D/Retail+Stories3.jpg</image:loc>
      <image:title>Blog - Retail Stories - Retail Beauty Experience: Reimagined (Copy)</image:title>
      <image:caption>Retail Beauty Experience: Reimagined During the pandemic, Interaction at Beauty counters between customers and experts was limited at best. Data from Kantar shows that beauty and personal care sales were growing at a rate of 6.8 per cent before Covid, but slowed to just 1.1 per cent by September 2020* Following the pandemic, beauty sales were affected by WFH, mask wearing and new online habits. Influencer content, better online experience, delivery and tech driving the try at home experience became important elements of the new shopper journey. Beauty remains an emotional and physically driven category with all senses important during purchase.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e980a5ef71969365f12f8e4/1631776475089-3H97CSSPRCK1IBZLRSO7/Retail+Stories4.jpg</image:loc>
      <image:title>Blog - Retail Stories - Boots (Copy)</image:title>
      <image:caption>Boots In store beauty is back with a key focus on in person expertise and new beginnings.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e980a5ef71969365f12f8e4/1631776472433-R0MB0417QTTPK1K2K77Y/Retail+Stories5.jpg</image:loc>
      <image:title>Blog - Retail Stories - Clarins (Copy)</image:title>
      <image:caption>Clarins This virtual beauty Festival is a great example of the O2O journey and how many brands pivoted and maximised opportunitites during the pandemic.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e980a5ef71969365f12f8e4/1631776471443-526CZRK32FAHCQ9H2ICJ/Retail+Stories6.jpg</image:loc>
      <image:title>Blog - Retail Stories - John Lewis (Copy)</image:title>
      <image:caption>John Lewis Scan QR codes to visit the instagram pages of instore beauty experts. Online to offline activity in John Lewis, experts showcasing the talents of counter staff in a brilliant and very human fashion.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e980a5ef71969365f12f8e4/1631776468892-LUHEIYNSAYBIA9VWY9FO/Retail+Stories7.jpg</image:loc>
      <image:title>Blog - Retail Stories - Liberty London (Copy)</image:title>
      <image:caption>Liberty London Liberty London showing us how simple, beautiful, and joyful merchandising to welcome customers back to stores is key.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e980a5ef71969365f12f8e4/1631776467788-QQSYQHYDCEC9JBKXZRQK/Retail+Stories8.jpg</image:loc>
      <image:title>Blog - Retail Stories - Leeds Train Station (Copy)</image:title>
      <image:caption>Leeds Train Station Travellers are invited to take a picture in Leeds trains station and post it to social media. Particularly relevant due to the Leeds / Reading Festivals taking place over summer.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e980a5ef71969365f12f8e4/1631776464272-PFILTOE78HV2LG6P88SC/Retail+Stories9.jpg</image:loc>
      <image:title>Blog - Retail Stories - Covent Garden (Copy)</image:title>
      <image:caption>Covent Garden Inspiring and strong statements from Covent Garden. For shoppers experiencing levels of FOGO (Fear of going out).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e980a5ef71969365f12f8e4/1631776464030-HIL9KV4OVL8QROJL178S/Retail+Stories10.jpg</image:loc>
      <image:title>Blog - Retail Stories - M&amp;M (Copy)</image:title>
      <image:caption>M&amp;M So many stories within this store. If Willy Wonka had a social media manager, this would be the outcome. The product is simple, M&amp;Ms but the opportunity for social media sharing is beyond huge.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e980a5ef71969365f12f8e4/1631776459778-FAFS8DPAY9EP0CIB2VW1/Retail+Stories11.jpg</image:loc>
      <image:title>Blog - Retail Stories - FujiFilm (Copy)</image:title>
      <image:caption>FujiFilm The beauty of giving a photo is explored by Fujifilm at their flagship Covent Garden store. This concept has evolved since initial opening and now is heavily focussed on the Instax proposition. The concept of sharing and giving of photos is explored, if you think about it this is the best way of driving sales of consumable printing materials.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e980a5ef71969365f12f8e4/1631776459340-AYTBY26J1Y3OHXOEJNFJ/Retail+Stories12.jpg</image:loc>
      <image:title>Blog - Retail Stories - Covent Gardens (Copy)</image:title>
      <image:caption>Covent Gardens The historic market building in Covent Garden now featuring a new immersive large scale art installation. Bright, colourful and uplifting with inspiring words and messages throughout, this is the best example of the national focus on joy and uplifting the human spirit seen to date. Colour, hope, light, togetherness. Recognition of our journeys during the pandemic.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e980a5ef71969365f12f8e4/1631776456701-P4HZFYJY1TBECM311683/Retail+Stories13.jpg</image:loc>
      <image:title>Blog - Retail Stories - Selfie Factory / Tikky town (Copy)</image:title>
      <image:caption>Selfie Factory / Tikky town Pay to enter, take selfies, tag selfie factory. Repeat.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e980a5ef71969365f12f8e4/1631776449864-E3U7V4WWJWJQ1NQ3AMMJ/Retail+Stories14.jpg</image:loc>
      <image:title>Blog - Retail Stories - M&amp;S (Copy)</image:title>
      <image:caption>M&amp;S Percy Pig Comes to Life in Store. The Pandemic made QR codes an everyday experience, the world is open, the future is QR.</image:caption>
    </image:image>
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      <image:title>Banner Resources</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e980a5ef71969365f12f8e4/1612617259811-5PNXE1X6YUVYG83CLNM2/Stories+you+tell.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e980a5ef71969365f12f8e4/1612617259811-5PNXE1X6YUVYG83CLNM2/Stories+you+tell.jpg</image:loc>
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      <image:title>Say Hello</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e980a5ef71969365f12f8e4/1618573491174-HHWE6V3DKBU7OTRN2SK6/CS_Social+Circle_404.png</image:loc>
      <image:title>404 Error</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e980a5ef71969365f12f8e4/1618573491174-HHWE6V3DKBU7OTRN2SK6/CS_Social+Circle_404.png</image:loc>
      <image:title>404 Error</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e980a5ef71969365f12f8e4/1626599664434-5VU95O0GMUKU7BKPYSZ8/Birthday+Organiser+web.jpg</image:loc>
      <image:title>Free Card Organiser - Make it stand out</image:title>
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    <image:image>
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      <image:title>Free Card Organiser - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <lastmod>2023-09-24</lastmod>
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    <lastmod>2024-01-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e980a5ef71969365f12f8e4/1635423486868-QOUEEPZU8XOFEGXQHWPG/Retail+Stories+Issue+2a2.jpg</image:loc>
      <image:title>Retail Stories issue 2</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e980a5ef71969365f12f8e4/1635423596534-400LUG10XB5RLQ48PLME/Retail+Stories+Issue+2a3.jpg</image:loc>
      <image:title>Retail Stories issue 2</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e980a5ef71969365f12f8e4/1635423590612-8V7FHSBIWF63K3NZG12D/Retail+Stories+Issue+2a4.jpg</image:loc>
      <image:title>Retail Stories issue 2</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e980a5ef71969365f12f8e4/1635423585016-CA9SR0VHYTFWDYPLU8LK/Retail+Stories+Issue+2a5.jpg</image:loc>
      <image:title>Retail Stories issue 2</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e980a5ef71969365f12f8e4/1635423578651-WI2AB9VN71DF5567UIJK/Retail+Stories+Issue+2a6.jpg</image:loc>
      <image:title>Retail Stories issue 2</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e980a5ef71969365f12f8e4/1635423574015-Y317IVCRGCWE3B58ETQ3/Retail+Stories+Issue+2a7.jpg</image:loc>
      <image:title>Retail Stories issue 2</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e980a5ef71969365f12f8e4/1635423566942-LC6GP7OLITQGI0CQ3VLP/Retail+Stories+Issue+2a8.jpg</image:loc>
      <image:title>Retail Stories issue 2</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e980a5ef71969365f12f8e4/1635423564874-DW1DCRW9VZSLELZKNREO/Retail+Stories+Issue+2a9.jpg</image:loc>
      <image:title>Retail Stories issue 2</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e980a5ef71969365f12f8e4/1635423558223-9IQ8JQ1FUGVKGDGIOUB1/Retail+Stories+Issue+2a10.jpg</image:loc>
      <image:title>Retail Stories issue 2</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e980a5ef71969365f12f8e4/1635423557139-3NIRR452WH9TKCOGM186/Retail+Stories+Issue+2a11.jpg</image:loc>
      <image:title>Retail Stories issue 2</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e980a5ef71969365f12f8e4/1635423551248-4OW8S1WANRU88IL3X4RN/Retail+Stories+Issue+2a12.jpg</image:loc>
      <image:title>Retail Stories issue 2</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e980a5ef71969365f12f8e4/1635423548065-CP3Z8VX69R9B2Y8EAM5R/Retail+Stories+Issue+2a13.jpg</image:loc>
      <image:title>Retail Stories issue 2</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e980a5ef71969365f12f8e4/1635423547522-3N4L0UKGT0V43TDUE3EN/Retail+Stories+Issue+2a14.jpg</image:loc>
      <image:title>Retail Stories issue 2</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e980a5ef71969365f12f8e4/1635423541667-HCXGSAJ9G2W724JRRD54/Retail+Stories+Issue+2a15.jpg</image:loc>
      <image:title>Retail Stories issue 2</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e980a5ef71969365f12f8e4/1635423542092-OG2PW1M1M6X8BXRELYRA/Retail+Stories+Issue+2a16.jpg</image:loc>
      <image:title>Retail Stories issue 2</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e980a5ef71969365f12f8e4/1635423536295-C5O8QCCFO8KWDL5KLFLQ/Retail+Stories+Issue+2a17.jpg</image:loc>
      <image:title>Retail Stories issue 2</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e980a5ef71969365f12f8e4/1635423534998-KA6J4RAW11TMMC9P1PQP/Retail+Stories+Issue+2a18.jpg</image:loc>
      <image:title>Retail Stories issue 2</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e980a5ef71969365f12f8e4/1635423529235-V3B0Y1JU04QBCBXKFQMO/Retail+Stories+Issue+2a19.jpg</image:loc>
      <image:title>Retail Stories issue 2</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e980a5ef71969365f12f8e4/1635423528422-TEZEZGHVVFNT5ZA39BDN/Retail+Stories+Issue+2a20.jpg</image:loc>
      <image:title>Retail Stories issue 2</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e980a5ef71969365f12f8e4/1635423523106-AIVDDTALIFVWFNNNLIE1/Retail+Stories+Issue+2a21.jpg</image:loc>
      <image:title>Retail Stories issue 2</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e980a5ef71969365f12f8e4/1635423522017-NPJX11SCB0WSYBHT46S5/Retail+Stories+Issue+2a22.jpg</image:loc>
      <image:title>Retail Stories issue 2</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e980a5ef71969365f12f8e4/1635423516938-VWFJFIIFLN9A3W9XP4BB/Retail+Stories+Issue+2a23.jpg</image:loc>
      <image:title>Retail Stories issue 2</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e980a5ef71969365f12f8e4/1635423513913-DNQAFO7G7B04RPMQV3H8/Retail+Stories+Issue+2a24.jpg</image:loc>
      <image:title>Retail Stories issue 2</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e980a5ef71969365f12f8e4/1635423513910-LW2PT3IVW09HD0GDFSEA/Retail+Stories+Issue+2a25.jpg</image:loc>
      <image:title>Retail Stories issue 2</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e980a5ef71969365f12f8e4/1635423507522-0RER3OOVS5K2HW37RUX5/Retail+Stories+Issue+2a26.jpg</image:loc>
      <image:title>Retail Stories issue 2</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e980a5ef71969365f12f8e4/1635423504354-XZ0WZCRXI4GDTCX8OTMR/Retail+Stories+Issue+2a27.jpg</image:loc>
      <image:title>Retail Stories issue 2</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e980a5ef71969365f12f8e4/1635423503659-E7UACAG7BG524C24OMFF/Retail+Stories+Issue+2a28.jpg</image:loc>
      <image:title>Retail Stories issue 2</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e980a5ef71969365f12f8e4/1635423497793-0V9ITPA21LHHIKKJEB41/Retail+Stories+Issue+2a29.jpg</image:loc>
      <image:title>Retail Stories issue 2</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e980a5ef71969365f12f8e4/1612617530252-3F8QD86310NMXFOHX4MY/STORYTELLING+FOR+BUSINESS.png</image:loc>
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    <image:image>
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      <image:title>Advanced Category Management - Make it stand out</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e980a5ef71969365f12f8e4/1612617632966-VUVOZW9PM68U2TOGCYB8/CATEGORY+STORY+INSIGHT.png</image:loc>
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    <image:image>
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      <image:title>Consumer Insight Consultancy</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e980a5ef71969365f12f8e4/1612617530252-3F8QD86310NMXFOHX4MY/STORYTELLING+FOR+BUSINESS.png</image:loc>
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    <image:image>
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      <image:title>Category Management Consultancy</image:title>
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      <image:title>Category Management Consultancy</image:title>
      <image:caption>Category Management Consultancy</image:caption>
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      <image:title>About us</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e980a5ef71969365f12f8e4/01c8ad51-aec4-453e-a352-f53fe83cbc69/Helen%2BHepworth%2BCEO+copy+2.png</image:loc>
      <image:title>About us</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e980a5ef71969365f12f8e4/c1ef51cd-4e55-474f-a887-58bbd8b194ec/Darren%2BHepworth%2BCD.png</image:loc>
      <image:title>About us</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e980a5ef71969365f12f8e4/1612115991134-QBXAW2KW2T1Z2O50F5CS/FMCG+Category+Development.png</image:loc>
      <image:title>FMCG Category Development Consultancy</image:title>
      <image:caption>FMCG Category Development Consultancy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e980a5ef71969365f12f8e4/1615477487128-85N7OV5YNWBZQRYCF6SS/Images+for+website+5x7-3.jpg</image:loc>
      <image:title>FMCG Category Development Consultancy</image:title>
      <image:caption>FMCG Category Development Consultancy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e980a5ef71969365f12f8e4/1612123404154-SA80KRBPYL9EGPEJ66CA/Arrows.jpg</image:loc>
      <image:title>FMCG Category Development Consultancy</image:title>
      <image:caption>FMCG Category Development Consultancy</image:caption>
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    <loc>https://www.collectivestories.co.uk/new-gallery-1</loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e980a5ef71969365f12f8e4/1639059443901-FCGPCTST8O15BKUW5TRB/Retail+Stories+Issue+32.jpg</image:loc>
      <image:title>Retail Stories Issue 3</image:title>
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    <lastmod>2024-01-09</lastmod>
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      <image:caption>Retail Stories As Category Mangers in FMCG, we should see stories everywhere. Sometimes it can be different to step outside of your category. Looking at other categories provides essential fuel for new category thinking. At Collective Stories, we encourage the use of stories collected from all retail and the world around us to make your initiatives richer, more focused and let’s face it more interesting linking stories to data provides ultra rich &amp; insightful category development.</image:caption>
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      <image:title>Retail Stories Gallery - Retail Beauty Experience: Reimagined (Copy)</image:title>
      <image:caption>Retail Beauty Experience: Reimagined During the pandemic, Interaction at Beauty counters between customers and experts was limited at best. Data from Kantar shows that beauty and personal care sales were growing at a rate of 6.8 per cent before Covid, but slowed to just 1.1 per cent by September 2020* Following the pandemic, beauty sales were affected by WFH, mask wearing and new online habits. Influencer content, better online experience, delivery and tech driving the try at home experience became important elements of the new shopper journey. Beauty remains an emotional and physically driven category with all senses important during purchase.</image:caption>
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      <image:caption>Boots In store beauty is back with a key focus on in person expertise and new beginnings.</image:caption>
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      <image:caption>Clarins This virtual beauty Festival is a great example of the O2O journey and how many brands pivoted and maximised opportunitites during the pandemic.</image:caption>
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      <image:caption>John Lewis Scan QR codes to visit the instagram pages of instore beauty experts. Online to offline activity in John Lewis, experts showcasing the talents of counter staff in a brilliant and very human fashion.</image:caption>
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      <image:title>Retail Stories Gallery - Liberty London (Copy)</image:title>
      <image:caption>Liberty London Liberty London showing us how simple, beautiful, and joyful merchandising to welcome customers back to stores is key.</image:caption>
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      <image:title>Retail Stories Gallery - Leeds Train Station (Copy)</image:title>
      <image:caption>Leeds Train Station Travellers are invited to take a picture in Leeds trains station and post it to social media. Particularly relevant due to the Leeds / Reading Festivals taking place over summer.</image:caption>
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      <image:title>Retail Stories Gallery - Covent Garden (Copy)</image:title>
      <image:caption>Covent Garden Inspiring and strong statements from Covent Garden. For shoppers experiencing levels of FOGO (Fear of going out).</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e980a5ef71969365f12f8e4/1631776464030-HIL9KV4OVL8QROJL178S/Retail+Stories10.jpg</image:loc>
      <image:title>Retail Stories Gallery - M&amp;M (Copy)</image:title>
      <image:caption>M&amp;M So many stories within this store. If Willy Wonka had a social media manager, this would be the outcome. The product is simple, M&amp;Ms but the opportunity for social media sharing is beyond huge.</image:caption>
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    <image:image>
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      <image:title>Retail Stories Gallery - FujiFilm (Copy)</image:title>
      <image:caption>FujiFilm The beauty of giving a photo is explored by Fujifilm at their flagship Covent Garden store. This concept has evolved since initial opening and now is heavily focussed on the Instax proposition. The concept of sharing and giving of photos is explored, if you think about it this is the best way of driving sales of consumable printing materials.</image:caption>
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    <image:image>
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      <image:title>Retail Stories Gallery - Covent Gardens (Copy)</image:title>
      <image:caption>Covent Gardens The historic market building in Covent Garden now featuring a new immersive large scale art installation. Bright, colourful and uplifting with inspiring words and messages throughout, this is the best example of the national focus on joy and uplifting the human spirit seen to date. Colour, hope, light, togetherness. Recognition of our journeys during the pandemic.</image:caption>
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      <image:title>Retail Stories Gallery - Selfie Factory / Tikky town (Copy)</image:title>
      <image:caption>Selfie Factory / Tikky town Pay to enter, take selfies, tag selfie factory. Repeat.</image:caption>
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    <image:image>
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      <image:title>Retail Stories Gallery - M&amp;S (Copy)</image:title>
      <image:caption>M&amp;S Percy Pig Comes to Life in Store. The Pandemic made QR codes an everyday experience, the world is open, the future is QR.</image:caption>
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    <loc>https://www.collectivestories.co.uk/an-introduction-to-category-management</loc>
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    <lastmod>2025-07-15</lastmod>
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      <image:caption>Category Management Consultancy</image:caption>
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      <image:title>Introduction to Category Management - Make it stand out</image:title>
      <image:caption>The Knowledge Exchange Located in the heart of Leeds Business School in their iconic Rose Bowl building in Leeds city centre.</image:caption>
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  <url>
    <loc>https://www.collectivestories.co.uk/storytellingforbusiness</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-07-15</lastmod>
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      <image:title>Storytelling for Business (FMCG Focus)</image:title>
      <image:caption>Category Management Consultancy</image:caption>
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      <image:title>Storytelling for Business (FMCG Focus) - Make it stand out</image:title>
      <image:caption>The Knowledge Exchange Located in the heart of Leeds Business School in their iconic Rose Bowl building in Leeds city centre.</image:caption>
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    <loc>https://www.collectivestories.co.uk/fmcg-category-insight</loc>
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    <lastmod>2024-01-09</lastmod>
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      <image:title>FMCG Category Insight</image:title>
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    <loc>https://www.collectivestories.co.uk/contact-us</loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Strategic Account Management for FMCG - Make it stand out</image:title>
      <image:caption>The Knowledge Exchange Located in the heart of Leeds Business School in their iconic Rose Bowl building in Leeds city centre.</image:caption>
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