Turning insight into influence
Storytelling
For Retail
“It gave me the opportunity to workshop real-life examples. I left knowing exactly how to make my next presentation more engaging.”Overview
In commercial environments, strong ideas only create value when they are clearly understood and trusted. This workshop develops storytelling as a core commercial capability rather than a presentation technique.
Participants explore how structure, sequencing, and clarity shape understanding and decision making. Real presentations, insight narratives, and commercial proposals are refined during the session to ensure direct relevance.
The focus is on reducing complexity without losing meaning and guiding audiences confidently toward action.
Integrating AI into the process
AI is demonstrated as a support for early drafting and sense checking. Participants use it to test structure and clarity while retaining full ownership of tone and meaning.
Who this workshop is for
This workshop is relevant to category managers, account managers, insight professionals, marketing teams, and leaders who present ideas and recommendations in commercial settings.
Outcome
Participants communicate with greater clarity and confidence, shaping narratives that influence decisions and prompt action.